I lead the copy direction for storytelling campaigns spanning multiple marketing channels. Here's an example.
The article: How 3 homeowners did the refinance math, and why they say it was worth it
The email: View in browser
The social post: View in Instagram
I've also written copy for a company rebrand. Here are samples of the website headline copy and social ad copy.
And I've trained Claude to write gold standard copy on behalf of the company. Here's a sample.